Dongji Qingbang Island：From Beachcombing to Clothing
ZUCZUG 22 Longer-lifespan Product
‘From Beachcombing to Clothing’ is ZUCZUG 22’s first long-cycle collaborative project, launched in 2024. Developed in partnership with recycled polyester fabric manufacturer RETRAZE and the Qingbang Island Public Welfare Initiative, the project engages in on-site practices throughout the entire process.
Using discarded plastic bottles collected on Dongji Qingbang Island, ZUCZUG 22 designed 100% recycled polyester fabrics and developed functional apparel suitable for everyday wear and work or labor-intensive activities.
流动的“海上布达拉宫”
The nomadic ‘Potala Palace on the sea’
青浜岛位于中国东海，隶属浙江省舟山市普陀区东极镇，是舟山群岛最东端的居人岛屿之一。它地处杭州湾出海口附近，毗邻中国最繁忙的港口之一—上海港，周边海域为密集的国际航运通道。
Qingbang Island is located in the East China Sea and falls under the jurisdiction of Dongji Town, Putuo District, Zhoushan City, Zhejiang Province. It is one of the easternmost inhabited islands of the Zhoushan Archipelago. It lies near the mouth of Hangzhou Bay and close to Shanghai, one of the world’s busiest ports.
清朝康熙年间，海禁重开，舟山渔场复兴。
During the reign of Emperor Kangxi of the Qing dynasty, the lifting of the maritime ban led to the revival of the Zhoushan fishing grounds.
19世纪中后期，福建、浙江渔民迁入包括东极岛在内的外岛，渔村格局成型。一度渔获丰饶, 生活富足。
In the mid to late 19th century, fishermen from Fujian and Zhejiang Province moved into the outer islands, including Dongji Island, forming distinctive fishing villages.The waters once yielded rich catches, and life was abundant.
20世纪70年代后期，随着先进捕捞工具与探测仪器的普及和连年的过度捕捞，附近海域的鱼类资源遭受了毁灭性的打击。渔业资源锐减，舟山渔场已经无法见到“渔汛”。
By the late 1970s, the widespread use of advanced fishing equipment and detection devices, coupled with decades of overfishing, inflicted devastating damage on marine resources. Once-abundant fishing seasons of the Zhoushan grounds disappeared.
陆域面积仅为1.41平方公里的青浜岛在人口最多时有 4000 多人, 而现在在籍人口已不足 1000 人, 夏季的常住人口仅约 200 至 300 人。冬季大多数岛民都去舟山本岛的沈家门居住, 岛上人最少时, 大约只有10多个人。
Dongji Qingbang Island, with a land area of just 1.41 square kilometers, once had over 4,000 residents. Today fewer than 1,000 remain officially registered, with only 200–300 staying through the summer and barely a dozen during the winter, as most relocate to Shenjiamen in Zhoushan City.
岛上依山所建的房屋，从海上望去层叠而错落有致，被称为“海上布达拉宫”。但现在里面大多已处于空置状态，无人居住。
The hillside houses, rising in layered clusters and known as the ‘Potala Palace on the Sea,’ now largely stand empty, bearing traces of a past.
海叔—东极青浜岛的扛把子
Uncle Hai— Dongji Qingbang Island’s Top Gun
海叔本名严善跃,因为生长在海边,又作为远洋船员在大海上漂了十几年, 因此得名“海叔”。
Uncle Hai, born YAN Shanyue, grew up by the sea and spent more than a decade as a deep-sea sailor, earning him the nickname ‘Uncle Hai’, ‘Hai’ means ‘sea’ in Chinese.
他是东极青浜岛的扛把子—青浜海岛公益发起人, 岛上中心置饭店和民宿的老板和经营者, 岛上厨余垃圾收集和堆肥的组织者, “Clean东极岛,Keep海岛蓝” 公益净滩活动的组织者......
He is the ‘top gun’ of Qingbang Island, founder of the Qingbang Marine Conservation Center, owner and operator of the island’s central hotel and guesthouse, organizer of food- waste collection and composting efforts, and coordinator of the Clean Dongji Island, Keep Ocean Blue beach-cleaning campaign...
“我觉得每天都能看看大海, 听听大海的声音对我来说很重要，就像安慰剂一样。”
‘I feel it’s important for me to see the sea and hear its sound every day. It’s like a placebo for me.’
— 海叔, Uncle Hai
“这里怎么这么多垃圾?”
‘How come there’s so much trash here?’
海叔是舟山虾峙岛人，却看中了东极青浜岛这个地方。海叔喜欢这里的宁静的海湾，可以玩皮划艇、帆板、桨板、帆船等各种水上运动。2014年，他来到岛上开了这里的第一家民宿—海阁碧，因为海岛远处是蓝天碧海。但是近处的海滩，海叔发现：这里怎么这么多垃圾？
Uncle Hai is originally from Xiazhi Island, Zhoushan, yet he was captivated by Dongji Qingbang Island. He loves the island’s tranquil bays, perfect for kayaking, windsurfing, paddleboarding, sailing, and other water sports. In 2014, he opened the island’s first guesthouse, Haigebi, named for the blue sea and sky that stretch into the distance. But on the nearby beaches, Uncle Hai noticed: How come there’s so much trash here?
原来东极海域位于东海沿岸、舟山群岛最东端，处于主要河流入海口的影响区，并位于舟山渔场中心。受季风和海流作用，这一带逐渐成为海漂垃圾的聚集区。
The Dongji Sea, located at the easternmost part of the Zhoushan Archipelago and within the central zone of the Zhoushan fishing grounds, lies near the outlets of major rivers into the East China Sea. Influenced by ocean currents and seasonal monsoons, this area has become a major accumulation zone for marine debris.
海叔说: “在台风来的时候, 有很多海漂垃圾随着风过来, 尤其是泡沫塑料的颗粒, 随着波浪翻滚, 扑过来......退回去, 又扑过来, 我觉得这就是大海在向人们诉说他的不满。”
‘When a typhoon hits, a lot of marine debris comes in with the wind—especially tiny bits of foam plastic. They roll and tumble with the waves, rushing in... then pulling back, and rushing in again. I feel like the sea is trying to tell us something—it's expressing its discontent.’
— 海叔, Uncle Hai
“野路子”捡垃圾到专业公益人
From DIY trash collector to pro environmentalist
开始是海叔一个人捡垃圾, 自己有空就捡海叔的想法也很简单, 今天捡掉多少, 海里就少了多少垃圾。
Uncle Hai initially collected trash on his own, whenever he had free time. His approach was simple: the more he picked up today, the less waste would end up in the sea.
后来海叔认识了青浜本地姑娘梁祝。梁祝以前是国际导游，后来决定回乡创业。现在除了是保险经理人，还和家人在经营岛上最“气派”的民宿。梁祝的爷爷参与里斯本丸号救援行动；爸爸是老渔民，岛上海钓好手；妈妈是岛上唯一一家柴火灶饭店的大厨。
Later, Uncle Hai met LIANG Zhu, a local from Qingbang Island. LIANG Zhu was formerly an international tour guide, but she decided to return home to start a business. Today, besides working as an insurance manager, she and her family run the island’s most impressive hotel. Her grandfather participated in the rescue of the Lisbon Maru; her father is an experienced fisherman and skilled island angler; her mother is the head chef of the island’s only wood-fired restaurant.
因为爱好玩浆板冲浪, 海叔又认识了大海。大海是福建霞浦人, 也是海边长大的人。一开始被东福山岛的石屋吸引来了东极县, 在东福山岛住了几年。2017年, 搬到了青浜岛, 和房东签了10年合约, 开了天空青年旅舍他说之所以开青旅, 因为他以前就是穷游玩家, 喜欢青旅这种氛围。
Through paddleboarding together, Uncle Hai also met Da Hai. Da Hai is from Xiapu, Fujian Province, and grew up by the sea. Initially drawn to Dongfushan Island by its stone houses, he lived there for several years. In 2017, he moved to Qingbang Island, signing a ten-year lease and opening Sky Youth Hostel. He says he chose to run a hostel because he used to be a budget traveler himself and loves the social atmosphere of hostels.
The beach-cleaning campaign Clean Dongji Island, Keep Ocean Blue was initially launched solely by Uncle Hai, with spontaneous participation from LIANG Zhu, Da Hai, and a few other local residents. In July 2020, the Qingbang Island Environmental Public Welfare Development Center of Putuo District, Zhoushan was established. Since then, the campaign has continued under the umbrella of the Qingbang Marine Conservation Center, becoming more organized and strategically planned, while also moving toward a more sustainable and long-term operational model
2025年是“Clean东极岛, Keep海岛蓝”公益活动的第10年截止2021年, 累计有500余人参与, 清理垃圾超过300吨。
2025 marks the 10th anniversary of the Clean Dongji Island, Keep Ocean Blue initiative. By the end of 2021, more than 500 participants had joined, removing over 300 tons of waste.
“可能每个人对于幸福感这种东西理解完全不一样。每个人有每个人的定义。你要看很多真实的生活，要到当地去，接触当地的人。他们给你传达的一些东西，完全是跟你在网络上看到的一些东西不一样的。”
‘Everyone understands happiness differently. Each person has their own definition. You have to be on the ground, experience real life, meet the locals. What they show you is nothing like what you see on the internet.’
— 大海 Da Hai
“设计是长跑。”
‘Design is a marathon.’
In 2024, as ZUCZUG marks its 22nd anniversary, we launch ZUCZUG 22 Longer-Lifespan Product—a continued exploration into sustainability. Over two decades of practice have continually reminded us to stay attuned to the lived experience of everyday life and work, and to revive our sensitivity in the process of making and developing.
以合作为原点，走出服装领域，与各行各业从事可持续、公益项目的朋友们一起，开发生命周期更长的产品。
Anchored in co-building, we step out of the fashion industry to work together with partners across various fields engaged in sustainable and social welfare projects, co-developing longer-lasting products.
“工作了将近20年，大部分时间都在一个紧凑的节奏里以一种固定的模式工作。传统时装设计更倾向于对美感负责。提供丰富的选择，‘新款’和‘旧款’，‘趋势’和‘过时’这些人为的概念被不断强调，渐渐生出疑问，有没有真正不得不做的设计？‘设计是长跑’。在跑了很长一段路后，设计ZUCZUG 22较长周期产品对我个人而言就像这个长跑中出现的一块新的路标。”
‘Nearly two decades of work—mostly following a fast-paced, formulaic rhythm. In traditional fashion, designers are expected to be responsible for beauty—to offer more and more choices. “New” vs. “old”, “trending” vs. “outdated”... those ideas keep getting repeated. Eventually I started to wonder: is there any design that truly needs to be made? “Design is a marathon.” And after a long run, designing ZUCZUG 22 Longer-Lifespan Product became a new signpost on the road for me.’
— 吴维嘉, ZUCZUG 22 主理人 & 设计师；
WU Weijia, ZUCZUG 22 Creative Director & Designer
“一个人可以走得很快，一群人可以走的更远。”
‘One person can go fast, but a group can go farther.’
In April 2024, after a two-day journey delayed by strong winds and rough seas, we finally reached the Dongji Qingbang Island for the first time. Standing on the beach, we were confronted with waste that urban life had made invisible—now piled in front of us. The garbage hadn’t vanished; it had merely been displaced and transferred to forgotten places.
塑料瓶切片
rPET Flakes
造粒
rPET Pellets
纺纱
Spinning
面料
Fabric
2024年7月，我们在上海ZUCZUG总部发布了ZUCZUG 22 较长周期产品的第一个系列“东极青浜岛：先赶海，再制衣”。我们邀请了海叔，梁祝和大海来我们的发布会，呈现和新系列。
In July 2024, we launched the first collection of ZUCZUG 22 Longer-lifespan Product, titled ‘Dongji Qingbang Island:From Beachcombing to Clothing’, at the ZUCZUG headquarters in Shanghai. We invited Uncle Hai, LIANG Zhu, and Da Hai to the launch event to present the new collection.
较长周期产品
Longer-Lifespan Product
“22”是一个代表时间的数字，同时，“2”也有取两端的交集的意思，在消费社会和自然环境的两端取得平衡，在规模化的工业生产和身体力行的个体间找到链接。我们相信，在看似矛盾的两端，一定能通过设计与合作实现真正的平衡的可持续。
‘22’ is a number representing time, while the digit ‘2’symbolizes the intersection of two ends—balancing the consumer society and the natural world, linking industrial- scale production with individual, hands-on practice. We believe that true sustainable balance can be achieved through design and collaboration across seemingly opposing ends.
当然，如何更好的实现这个循环，我们还在学习和探索，暂时就叫“较长周期产品”吧。
We’re still learning what it takes to make this kind of circular system truly work. For now, we’re calling it a ‘Longer-Lifespan Product.’
ZUCZUG 22 较长周期产品 青浜岛:先赶海,再制衣
ZUCZUG 22 Longer-lifespan Product Qingbang Island: From Beachcombing to Clothing
© 2025 ZUCZUG 22
ZUCZUG 22 Longer-lifespan Product Qingbang Island: From Beachcombing to Clothing
© 2025 ZUCZUG 22
ZUCZUG, founded in 2002 in Shanghai, is a multi-brand platform rooted in exploring contemporary ways of living.
In 2024, as ZUCZUG marks its 22nd anniversary, we launch ZUCZUG 22 Longer-Lifespan Product—a continued exploration into sustainability. Anchored in co-building, we step out of the fashion industry to work together with partners across various fields engaged in sustainable and social welfare projects, co-developing longer-lasting products. Over two decades of practice have continually reminded us to stay attuned to the lived experience of everyday life and work, and to revive our sensitivity in the process of making and developing.
‘22’ is a number representing time, while the digit “2” symbolizes the intersection of two ends—balancing the consumer society and the natural world, linking industrial-scale production with individual, hands-on practice. We believe that true sustainable balance can be achieved through design and collaboration across seemingly opposing ends.
Dongji Qingbang Island：From Beachcombing to Clothing
‘From Beachcombing to Clothing’ is ZUCZUG 22’s first long-cycle collaborative project, launched in 2024. Developed in partnership with recycled polyester fabric manufacturer RETRAZE and the Qingbang Island Public Welfare Initiative, the project engages in on-site practices throughout the entire process. Using discarded plastic bottles collected on Dongji Qingbang Island, ZUCZUG 22 designed 100% recycled polyester fabrics and developed functional apparel suitable for everyday wear and labor-intensive activities.
All project content—including text, images, videos, and design outcomes—is protected by copyright.
No part may be reproduced, distributed, or used commercially without prior authorization.
Rooted in respect for land, local knowledge, and collaboration, the project promotes sustainability and collective sharing.
For citations or collaborations, please contact the ZUCZUG 22 team for permission.
C2, No. 357 Zhaohua Road, Changning District, Shanghai 200050, China
No part may be reproduced, distributed, or used commercially without prior authorization.
Rooted in respect for land, local knowledge, and collaboration, the project promotes sustainability and collective sharing.
For citations or collaborations, please contact the ZUCZUG 22 team for permission.
C2, No. 357 Zhaohua Road, Changning District, Shanghai 200050, China